MATEC Web Conf.
Volume 176, 20182018 6th International Forum on Industrial Design (IFID 2018)
|Number of page(s)||7|
|Section||User Experience and Human-Computer Interaction|
|Published online||02 July 2018|
Research on Form Design of New Generation Upgrade Products Based on Brand Identity
School of Design Art, Lanzhou University of Technology, 730050
Lanzhou Gansu, China
* Corresponding author: a email@example.com
The form design of new generation upgrade products based on the brand identity was studied in this paper, and the regional cultural symbols was integrated into it creatively, which provided a new way of thinking for the design of new generation upgrade products. Taking the AC contactor of Tianshui 213 as an example, firstly the consumer ' s perceptual demand and the brand identity of the products was analyzed, secondly kansei engineering theory was used to deconstruct the form of products, and then design format analysis was used to deconstruct the regional cultural symbols. Finally, the relevant design elements were combined to create a new product with regional culture and era characteristics.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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