MATEC Web Conf.
Volume 248, 20184th Engineering Science and Technology International Conference (ESTIC 2018)
|Number of page(s)||5|
|Published online||10 December 2018|
Quality Improvement of Industrial Products Bungo Mayang to Customer Satisfaction with The Kano Model Approach
Industrial Engineering Bung Hatta University, Padang, Indonesia
* Corresponding author: firstname.lastname@example.org
The abundance of the home industry appeared in the Batusangkar requires home industry Bungo Mayang should retain the factors that affect the quality of the product so that it can continue to exist and remains sought after by the public. This research aims to identify the attribute customer needs to improve product quality ‘kue karambia’ Bungo Mayang and classifying the attributes customer needs based on model of Kano. The instrument used was a questionnaire functional and dysfunctional questionnaires grouped into attributes of the Kano must-be, one dimensional, attractive, indifferent, quesionable result, and reverse. From the results of the calculation model Kano note that attributes have the highest grade IE product quality is good (O = 66), the attractive packaging (O = 61), availability of product information (O = 56), and compliance rates (O = 43).
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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