| Issue |
MATEC Web Conf.
Volume 100, 2017
13th Global Congress on Manufacturing and Management (GCMM 2016)
|
|
|---|---|---|
| Article Number | 05073 | |
| Number of page(s) | 5 | |
| Section | Part 5: Management Engineering | |
| DOI | https://doi.org/10.1051/matecconf/201710005073 | |
| Published online | 08 March 2017 | |
Consumer Credit Card Use Intention and Influence Factors Analysis
School of Economics and Law, University of Science and Technology Liaoning, Liaoning, China
Email: wangyantao1968@163.com
Credit card as a kind of advanced means of payment and the new way of consumer credit in the world widely, but in our country is faced with some problems, such as their per capita spending is low, open the card number is small, motionless bank card is a lot. In this paper, using the Logit model to analyze the Anshan city in Liaoning province consumer credit card usage. And combined with empirical analysis to provide banking management Suggestions and marketing countermeasures, including targeted to provide different kinds of credit card.
Key words: Credit card / willingness to use / factors affected
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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