Managing a brand with a vision to marketing 5.0

Elena Sima

doi:10.1051/matecconf/202134307015

All issues

Volume 343 (2021)

MATEC Web Conf., 343 (2021) 07015

References

Open Access

Issue		MATEC Web Conf. Volume 343, 2021 10^th International Conference on Manufacturing Science and Education – MSE 2021


Article Number		07015
Number of page(s)		10
Section		Management and Economic Engineering
DOI		https://doi.org/10.1051/matecconf/202134307015
Published online		04 August 2021

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[1] J. Wadden, The Marketing Management J. 21, 70 (2011) [Google Scholar]

[2] P. Kotler, H. Kartajaya, I. Setiawan, Marketing 3.0 from product to consumer and human spirit (Publica, Bucharest, 2010) [Google Scholar]

[3] P. Kotler, Marketing 4.0. A podcast interview with Philip Kotler. https://www.marketingjournal.org/marketing-4-0 (2016) [Google Scholar]

[4] P. Kotler, H. Kartajaya, I. Setiawan, Marketing 5.0: technology for humanity (John Wiley and Sons, 2021) [Google Scholar]

[5] J. Lies, International Journal of Interactive Multimedia and Artificial Intelligence, 5, 134 (2019) [Google Scholar]

[6] O. Zozul’ov, T. Tsarova, The marketing epocs by key elements of entreprise competitiveness, https://ela.kpi.ua/bitstream/123456789/36973/1/EV_2020_Zozulov_Tsarova.pdf (2020) [Google Scholar]

[7] Y. Arpan, Th. Sujo, S. Susmita., J. of Content Community and Communication 12, 227-236 (2020) [Google Scholar]

[8] C. Fill, Marketing Communications, Contexts, Strategies and Aplications, 3rd Ed. (Prentice Hall, London, 2002) [Google Scholar]

[9] R. Riezebos, Jaap van der Griten, Positioning the brand: An inside-out approach, 1st Ed. (Routledge, 2012) [Google Scholar]

[10] S. Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action (Publica, 2018) [Google Scholar]