Open Access
| Issue |
MATEC Web Conf.
Volume 343, 2021
10th International Conference on Manufacturing Science and Education – MSE 2021
|
|
|---|---|---|
| Article Number | 07015 | |
| Number of page(s) | 10 | |
| Section | Management and Economic Engineering | |
| DOI | https://doi.org/10.1051/matecconf/202134307015 | |
| Published online | 04 August 2021 | |
- J. Wadden, The Marketing Management J. 21, 70 (2011) [Google Scholar]
- P. Kotler, H. Kartajaya, I. Setiawan, Marketing 3.0 from product to consumer and human spirit (Publica, Bucharest, 2010) [CrossRef] [Google Scholar]
- P. Kotler, Marketing 4.0. A podcast interview with Philip Kotler. https://www.marketingjournal.org/marketing-4-0 (2016) [Google Scholar]
- P. Kotler, H. Kartajaya, I. Setiawan, Marketing 5.0: technology for humanity (John Wiley and Sons, 2021) [Google Scholar]
- J. Lies, International Journal of Interactive Multimedia and Artificial Intelligence, 5, 134 (2019) [Google Scholar]
- O. Zozul’ov, T. Tsarova, The marketing epocs by key elements of entreprise competitiveness, https://ela.kpi.ua/bitstream/123456789/36973/1/EV_2020_Zozulov_Tsarova.pdf (2020) [Google Scholar]
- Y. Arpan, Th. Sujo, S. Susmita., J. of Content Community and Communication 12, 227-236 (2020) [Google Scholar]
- C. Fill, Marketing Communications, Contexts, Strategies and Aplications, 3rd Ed. (Prentice Hall, London, 2002) [Google Scholar]
- R. Riezebos, Jaap van der Griten, Positioning the brand: An inside-out approach, 1st Ed. (Routledge, 2012) [Google Scholar]
- S. Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action (Publica, 2018) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.