AI-Enhanced Content Marketing for Sustainability: A Theoretical Perspective on Eco-friendly Communication Strategies

¹ Department of MBA, KG Reddy College of Engineering & Technology
² Department of Management Studies, B V Raju Institute of Technology, Narsapur, Medak District, Telangana, India. G.Bharani Krishna Vamsi
³ Department of MBA ST..josephs degree & PG College, Hyderabad
⁴ Department of CSE, GRIET, Hyderabad, Telangana, India
⁵ Lovely Professional University, Phagwara, Punjab, India.

^* Corresponding author: cganesh@kgr.ac.in

Abstract

The incorporation of AI has become a game-changer in the ever-changing world of digital marketing, opening up new possibilities for creativity and long-term viability. This theoretical study delves at the connections between sustainability, AI-enhanced content marketing, and the creation of environmentally conscious communication tactics. This research dives into the theory behind using AI to promote sustainable practices in content marketing strategies. This study takes a theoretical stance that sheds light on AI's capacity to optimize content production, distribution, and consumption in a way that is environmentally conscious. This article delves into the complexities of AI-driven personalization to find out how to make content that appeals to eco-conscious people while reducing our impact on the environment. Theoretically, the study also delves into what it would mean to use AI to constantly assess and adjust content strategy to conform to changing sustainability criteria. The study delves deeper into the ethical considerations of AI-powered content marketing, highlighting the need for responsible methods that promote honesty, openness, and ecological consciousness. Examining how AI may aid in the spread of eco-friendly messaging and encourage customers to be more environmentally conscious, this study takes a theoretical approach to navigating the junction of technology and sustainability. The theoretical underpinnings of environmentally conscious content production, the function of artificial intelligence in improving communication strategies for influence on the environment, and the possible ethical dilemmas and factors to be considered when combining AI with sustainability in content marketing are important subjects. With any luck, this study will provide the groundwork for a more ethical and environmentally friendly method of digital marketing by providing a thorough theoretical framework for AI-enhanced content marketing in the future.