Open Access
| Issue |
MATEC Web Conf.
Volume 126, 2017
Annual Session of Scientific Papers IMT ORADEA 2017
|
|
|---|---|---|
| Article Number | 04005 | |
| Number of page(s) | 4 | |
| Section | Management And Economic Engineering | |
| DOI | https://doi.org/10.1051/matecconf/201712604005 | |
| Published online | 09 October 2017 | |
- M. Schilling, Strategic Management of Technological Innovation, 4th ed, 2013, McGraw Hill Education. [Google Scholar]
- N.E. Coviello, R.M. Joseph, Creating major innovations with customers: Insights from small and young technology firms. Journal of Marketing, 76(6), 2012, 87–104 [CrossRef] [Google Scholar]
- W. Amaldoss, A. Rapoport, Collaborative product and market development: Theoretical implications and experimental evidence, Marketing Science, 24(3), 2005, 396–414 [CrossRef] [Google Scholar]
- M. Song, J. Thieme, The role of suppliers in market intelligence gathering for radical and incremental innovation, Journal of Product Innovation Management, 26(1), 2009, 43–57 [CrossRef] [Google Scholar]
- P. H. Driessen, B. Hillebrand, Integrating Multiple Stakeholder Issues in New Product Development: An Exploration, Journal of Product Innovation Management, 30(2), 2013, 364–379 [CrossRef] [Google Scholar]
- G. Cuccureddu, “DHL's open innovation contest and the quest for radical decentralization”, accessed April, 12, 2017, from:http://www.innovationmanagement.se/2011/10/07/dhl-open-innovation-contest-and-the-quest-for-radical-decentralization/, 2011. [Google Scholar]
- L. Alexa, M. Alexa, S. Avasilcăi, An Empirical Research On Open Innovation and Co-Creation: The Ideastorm Project By Dell, Review of Management and Economic Engineering, Volume 13No. 4(54), 2014, 779–788 [Google Scholar]
- S. Avasilcăi, G. Rusu, Co-Creation Value Through Customers’ Proactive engagement: A Case Study on Heineken, Annals of The University Of Oradea, Fascicle of Management and Technological Engineering, Issue 2, 2015, 100–105 [Google Scholar]
- S. Avasilcăi, E. Gălăţeanu (Avram), Innovation through developing consumers communities. Part II: Digitalizing the innovation processes, IOP Conf. Series: Materials Science and Engineering, 95, 2015. [Google Scholar]
- D. Zwick, S.J. Bonsu, A. Darmody, Putting consumers to work: ‘Co-creation’ and new marketing govern-mentality, Journal of Consumer Culture, 8(2), 2008, pp. 163–196. [CrossRef] [Google Scholar]
- A. Bujor, S. Avasilcăi, Co-creation innovation in consumer goods industry: The case of Barilla Group (B), Annals of the Oradea University. Fascicle of Management and Technological Engineering, XXIV(XIV), 2015, 1–6 [Google Scholar]
- V. Blazevic, A. Lievens, Managing innovation through customer cocreated knowledge in electronic services: an exploratory study, Journal of the Academy of Marketing Science, 6(1), 2008, 138–151 [CrossRef] [Google Scholar]
- V.M. Waligo, J. Clarke, R. Hawkins, The ‘leadership- stakeholder involvement capacity’ nexus in stakeholder management, Journal of Business Research, 67(7), 2014, 1342–1352. [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.