MATEC Web Conf.
Volume 100, 201713th Global Congress on Manufacturing and Management (GCMM 2016)
|Number of page(s)||6|
|Section||Part 2: Internet +, Big data and Flexible manufacturing|
|Published online||08 March 2017|
Study on the Value Creation of New B2B Platform —— Based On the Case of GongChang.com
Business school of Zhengzhou University, Zhengzhou, Henan Province 450001, China
Although B2B e-commerce platform has become an important driving force for economic development, its theoretical research is still at the producer-centric stage, which lags far behind the user-centric reality. A new generation of B2B e-commerce platform has four roles, including value driver, value diggers, value supplier and value providers and they create the value ecosystem synergistically. At the same time, it implements value creation mainly through the following three ways including “information symmetry + information mining”, “network effects + open platform for integration” and “cooperative competition + incremental income”, and achieves a virtuous circle of the value ecosystem. The development of a new generation of B2B e-commerce platform is to achieve win-win situation and build industry ecosystem.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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