MATEC Web Conf.
Volume 100, 201713th Global Congress on Manufacturing and Management (GCMM 2016)
|Number of page(s)||6|
|Section||Part 5: Management Engineering|
|Published online||08 March 2017|
- K.L. Keller., Conceptualizing, measuring and managing customer-based brand equity (Journal of Marketing, 1993)
- W Song. Research on the impact of B2C e-commerce customer experience on customer loyalty (Jinan: Shan Dong University, 2012)
- Y.P. Yang, The study on the factors affecting online shopping consumer loyalty (Chengdu: Southwest University of Finance and Economics, 2013)
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