| Issue |
MATEC Web Conf.
Volume 342, 2021
9th edition of the International Multidisciplinary Symposium “UNIVERSITARIA SIMPRO 2021”: Quality and Innovation in Education, Research and Industry – the Success Triangle for a Sustainable Economic, Social and Environmental Development”
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|---|---|---|
| Article Number | 03019 | |
| Number of page(s) | 9 | |
| Section | Sustainable Environmental Engineering and Protection | |
| DOI | https://doi.org/10.1051/matecconf/202134203019 | |
| Published online | 20 July 2021 | |
A longitudinal study developed to characterize costumers’ perceptions on social responsibility
1
Politehnica University Timişoara, Faculty of Management in Production and Transportation, 14 Remus str., Timisoara, Romania
2
Aquatim SA, 11/A Gheorghe Lazar str., Timisoara, Romania
* Corresponding author: iudit.bere-semeredi@student.upt.ro
The descriptive analysis (based on a longitudinal analysis of the available data from four surveys developed in 2009-2019) aims characterize the customers’ perception on social responsibility dimensions in the case of the water company Aquatim of Timisoara, Romania. This is the basis for the communication strategy definition for its efficiency increasing from both perspectives: (1) customers, community, and (2) company. The theoretical and experimental approach characterizes aspects of customers’ ecological awareness and satisfaction that have impact on redefining social responsibility policies of the company.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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