A proposed scenario to characterize costumers’ perceptions on social responsibility

¹ Politehnica University Timişoara, Faculty of Management in Production and Transportation, 14 Remus str., Timisoara, Romania
² Aquatim SA, 11/A Gheorghe Lazar str., Timisoara, Romania

^* Corresponding author: iudit.bere-semeredi@student.upt.ro

Abstract

Water and sewer companies face the challenge of improving customers’ satisfaction, simultaneously with their awareness on environmental issues. Results provided by surveys are essential for environment management and to monitor customer perception on services quality of water companies. However, their activity is strongly linked with social responsibility because they provide vital services to communities. This study proposes an innovative approach based on a longitudinal study that makes possible to compare the customers’ perception on the provided services that have been linked with social responsibility dimensions, in the case of a water company Aquatim, Timisoara, Romania. The proposed research scenario is useful for improving the communication strategy when developing social responsibility activities and actions that prompt services quality improvements.