Green Face of Packaging – Sustainability Issues of the Cosmetic Industry Packaging

Belgrade Polytechnic, Brankova 17, Belgrade, Serbia

^* Corresponding author: jdrobac@politehnika.edu.rs

Abstract

Packaging is a steadily growing industry that faces many challenges as well. Ever growing consumer expectations, though competition, technological advances don’t come even close to the huge issue of sustainability within the industry. Packaging for the beauty industry is dependable on the looks more than any other with massive changes in the recent years since extensive grooming became a part both genders lifestyle today and spreading those standards across the globe. The global cosmetic packaging market was valued at USD 25.9 billion in 2018 and is expected grow 4.8% in the next 5 years flying high on the innovative package designs, increasing demand for cosmetics focused on the middle class and youth as well as e-commerce. The first stepping stone is that more than half of the materials used for the massive cosmetic industry packaging are plastics. Finding alternatives and making a shift to a greener and circular way will be a challenge in the years to come.