Strategy implementation process for better employees’ performance in construction companies

¹ Centre of Research and Postgraduate Studies, Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA (UiTM), 40450, Shah Alam, Selangor, Malaysia
¹ Centre of Studies for Construction, Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA (UiTM), 40450, Shah Alam, Selangor, Malaysia

^* Corresponding author: author@e-mail.org

Abstract

Strategy implementation is known as the most tedious and challenging stage in strategic planning. Strategy implementation can influence the whole texture of a company, including its employees’ performance. Studies have shown that improper strategy implementation can lead to poor employees’ performance. However, there is still a lack of empirical evidence to prove this relationship. Strategy implementation process implemented differ between companies. It influences the employees’ commitment, retention and growth and hence performance. The aim of this research is to analyse the relationship between the strategy implementation process and employees’ performance in construction companies. Respondents were G7 contractors in Klang Valley, Selangor. Pearson correlation analysis was used to analyse the data and it is proven that the strategy implementation process influences the employees’ performance in construction companies. Based on the data correlation, construction companies which provide training for employees to carry out the strategic action plan able to gain positive employees’ performance. This research shows that the strategy implementation process does influence employees’ performances in construction companies especially toward employees’ retention and employees’ growth. Top management in the construction companies can use this research as a tool to conduct strategy implementation in their companies.