| Issue |
MATEC Web Conf.
Volume 252, 2019
III International Conference of Computational Methods in Engineering Science (CMES’18)
|
|
|---|---|---|
| Article Number | 03002 | |
| Number of page(s) | 6 | |
| Section | Computational Artificial Intelligence | |
| DOI | https://doi.org/10.1051/matecconf/201925203002 | |
| Published online | 14 January 2019 | |
Customer data collection with Internet of Things
Lublin University of Technology, Faculty of Management, Marketing Department, Nadbystrzycka St. 38, 20-618 Lublin, Poland
* Corresponding author: a.bojanowska@pollub.pl
The purpose of this paper is to present the potential of Internet of Things (IoT) for customer data collection for Customer Relationship Management (CRM) systems. The Internet of Things technology finds numerous applications in company operations ranging from scheduling production tasks to supporting marketing activities. This article discusses the possibility of using Internet of Things to collect customer data. Examples have been presented that will allow detection of some dependencies between the use of this technology and the quality of received data, which may be subjected to analyses, inter alia, in the CRM system. There are also examples of solutions that can be successfully used by enterprises that want to process and analyse data about their clients and have difficulty in obtaining this data.
© The Authors, published by EDP Sciences, 2019
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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