MATEC Web Conf.
Volume 342, 20219th edition of the International Multidisciplinary Symposium “UNIVERSITARIA SIMPRO 2021”: Quality and Innovation in Education, Research and Industry – the Success Triangle for a Sustainable Economic, Social and Environmental Development”
|Number of page(s)||9|
|Section||Recent Trends in Business, Economics, Law and Public Administration|
|Published online||20 July 2021|
Using a software as a service program in sales-marketing: a case study on Odoo
Romanian-American University, Department of IT, Statistics and Mathematics. No.1B Expoziţiei Bld, Bucharest, Romania
2 Romanian-American University, Department of IT, Statistics and Mathematics. No.1B Expoziţiei Bld, Bucharest, Romania
3 Romanian-American University, Department of IT, Statistics and Mathematics, No.1B Expoziţiei Bld, Bucharest, Romania
* Corresponding author: firstname.lastname@example.org
With the development of technology, implicitly of the fast and easy access to information, the requirements and exigencies of the customers have changed. The customer asks for much more information about a product before deciding to buy it, and a prompt response from the sales team will tip the balance decisively in favor of the seller. The success of an efficient sales team is represented by addressing to the right customers at the right time and in the right way. In the paper we analyzed how the Odoo program can be implemented within the sales-marketing department. Using specific modules, we followed the information flow of the marketing process, from market prospecting and to the registration in accounting of the invoices resulting from the orders made. We also presented the way in which marketing campaigns can be carried out, depending on the target group to which it is addressed.
Key words: CRM / Saas / marketing / company / Odoo / service
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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