MATEC Web Conf.
Volume 228, 20182018 3rd International Conference on Circuits and Systems (CAS 2018)
|Number of page(s)||4|
|Section||Management Science and Engineering|
|Published online||14 November 2018|
Analysis of the Influence Factors Affecting the Development of Cross Border E-commerce in Gansu’s Small and Medium Sized Foreign Trade Enterprises
School of economics, Northwest Minzu University, Lanzhou, Gansu, China
a Corresponding author: email@example.com
This paper analyzes the macro and micro factors affecting the development of cross-border e-commerce enterprises in Gansu Province. It points out that there’s sufficiency such as lack of funds and professional talents, poor competitiveness of products and fuzzy operation mode in the small and medium foreign trade enterprises in Gansu. It suggests that small and medium-sized foreign trade enterprises in Gansu should improve their own development, cultivate enterprises’ e-business talents, enhance the market competitiveness of enterprise products, adopt multi style platform operation and improve relevant legal system.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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