| Issue |
MATEC Web Conf.
Volume 228, 2018
2018 3rd International Conference on Circuits and Systems (CAS 2018)
|
|
|---|---|---|
| Article Number | 05008 | |
| Number of page(s) | 5 | |
| Section | Management Science and Engineering | |
| DOI | https://doi.org/10.1051/matecconf/201822805008 | |
| Published online | 14 November 2018 | |
Research on Current Situation and Strategy of Online Marketing of Plateau Summer vegetables in Gansu
School of Economics, Northwest Minzu University, Lanzhou, Gansu, China
a Corresponding author: 1037007123@qq.com
This paper pointed out that there were a series of problems in the development of Gansu plateau summer-vegetables online marketing such as the lagging online marketing subject, the low application rate of rural internet and the low standardization and branding of products as well as the imperfect product distribution system and so on. In order to deal with these problems effectively, this paper suggested that Gansu province not only should cultivate the online marketing awareness of all relevant parties and improve the popularization rate of rural networks, but also should build a standardized system and a high-qualified plateau summer food brand. In addition, it is also of much importance to perfect the plateau summer vegetables distribution mode.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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