MATEC Web Conf.
Volume 144, 2018International Conference on Research in Mechanical Engineering Sciences (RiMES 2017)
|Number of page(s)||10|
|Published online||09 January 2018|
Influence of Farmer demographics and Supply Chain Issues on Organized Retailer Performance
Department of Mechanical and Manufacturing Engineering, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, India
2 Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, India
* Corresponding author: email@example.com
Advances in information technology and increased social networking have increased health awareness among people in this era. The increased health awareness has prompted people to eat healthy and stay fit. In this regard, the food sector has seen tremendous demand in terms of good quality vegetables/fruits, cereals, with hygiene, nutrition, proteins etc. With the consumer willing to pay an extra premium for the quality expected, it has been observed that the producers are still offered low prices for a good quality produce whereas the intermediaries grab a huge share of the price paid by the consumer. This research tried to understand the supply chain with the farmers in focus and explored the influence of farmer demographics and the supply chain issues on the performance of the organized retail. Linear regression analysis was used to test the linear relationship of supply chain issues with organized retailer performance. The outcome of the study implies that independent variables like demographic characteristics and supply chain issues had no control over the retailer’s performance.
Key words: Supply chain issues / Demographic factors / Statistical analysis / Organized retailer performance
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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