| Issue |
MATEC Web Conf.
Volume 100, 2017
13th Global Congress on Manufacturing and Management (GCMM 2016)
|
|
|---|---|---|
| Article Number | 05071 | |
| Number of page(s) | 4 | |
| Section | Part 5: Management Engineering | |
| DOI | https://doi.org/10.1051/matecconf/201710005071 | |
| Published online | 08 March 2017 | |
Equilibrium contract strategies under asymmetric product substitutability
School of Business Administration, Guangdong University of Finance and Economics, Guangzhou 510320, China
* Corresponding author: libaixun2002qq@163.com
This paper investigates how asymmetric product substitutability affect the equilibrium contract choices as well as the performances of the supply chain players. We consider a market with two competing supply chains, including two competing manufacturers and two common retailers. Two frequently used contracts: wholesale-price and quantity-discount are considered. We find that under whether the wholesale-price or quantity-discount contract can be chosen by manufacturers would depend on the degree of product substitutability.
Key words: game / product substitutability / wholesale-price contract / quantity-discount
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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