Technical and commercial communication methods used in semi-finished industrial goods market in South East European markets

Szilárd Székely; Lucian-Ionel Cioca; Adriana Benedek

doi:10.1051/matecconf/201929007013

All issues

Volume 290 (2019)

MATEC Web Conf., 290 (2019) 07013

References

Open Access

Issue		MATEC Web Conf. Volume 290, 2019 9^th International Conference on Manufacturing Science and Education – MSE 2019 “Trends in New Industrial Revolution”


Article Number		07013
Number of page(s)		9
Section		Management and Economic Engineering
DOI		https://doi.org/10.1051/matecconf/201929007013
Published online		21 August 2019

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[1] Ph. Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0 -Moving from Traditional to Digital, (Wiley, N.J., USA, 2017) [Google Scholar]

[2] A. Zimmerman, J. Blythe, Business to business marketing management a global perspective, (II. Edition Routledge Taylor and Francis Group, New York, USA, 2013) [CrossRef] [Google Scholar]

[3] K. Backhaus, Industriegutermarketing, 7. Aufl., Vahlen Verlag, Munchen, (2001) [Google Scholar]

[4] D. Ford, Business Marketing, (Editura KJK Kerszov, Budapesta, 2003) [Google Scholar]

[5] I. Piskóti, Businessmarketing-menedzsment – Üzleti döntések, kapcsolatok marketingtámogatása, (Ed. Akadémiai, Budapesta, 2014) [Google Scholar]

[6] K. Backhaus, K. Lügger, M. Koch, Industrial Marketing Management, 40, 6, pp.940–951 (2011) [CrossRef] [Google Scholar]

[7] C.K. Prahalad, G. Hamel, HBR, 68, 3, pp. 79-91 (1990) [Google Scholar]

[8] D. Ford, Industrial Marketing Management, 13, 2, pp.101-112 (1984) [CrossRef] [Google Scholar]

[9] M.T. Cunningham, EJM, 14, 5/6, pp.322-338 (1980) [CrossRef] [Google Scholar]

[10] Borders, A.L., Johnston, W.J. and Rigdon, E.E. Industrial Marketing Management, 30, 2, pp.199–205 (2001) [CrossRef] [Google Scholar]

[11] M. Kleinaltenkamp, W. Plinke, Geschaftsbeziehungsmanagement, (Springer Vg., 1985) [Google Scholar]

[12] M. Bruhn, Kundenorienterung, (Deutschen Taschenbuch Verlag, Munchen, 2007) [Google Scholar]

[13] J.C. Anderson, J.A. Narus, Business Market Management: Understanding, Creting and Delivering Value. (Prentice Hall, Pearson, 2004) [Google Scholar]

[14] P. Kothandaraman, D Wilson, Industrial Marketing Management, 30, 4, pp.379–89 (2001) [CrossRef] [Google Scholar]

[15] M. Torocsik, Vasarloi magatartas, (Editura Akademiai, Budapesta, 2007) [Google Scholar]

[16] M. Torocsik, Ipari marketing, (Editura Nemzeti Tankonyvkiado, Budapesta, 1996). [Google Scholar]

[17] C. Fill, Business to business marketing, relationships, systems and communications, (Pearson Ed. Ltd, UK, 2005) [Google Scholar]

[18] Ch. Grönroos, JBIM, 19, 2, pp.99-113 (2004) [CrossRef] [Google Scholar]

[19] L. Jozsa, I. Piskoti, G. Rekettye, Z. Veres, Decision oriented marketing, (Editura KJK Kerszov Budapest, 2005). [Google Scholar]

[20] Kotler, Ph., Keller K.L., Marketing Menedzsment 12th Edition, (Akademiai Kiado, Budapest, 2006) [Google Scholar]

[21] Sz. Székely, A. Benedek, L.I. Cioca, Quality Supplier Response to Industrial Procurement Behavior on the South East European Metal Distribution Market, SIMPRO Conference Petrosani, (2018) [Google Scholar]

[22] L. Ivascu, B. Cirjaliu, A. Draghici, 3rd Global Conference on Business, Economics, Management and Tourism (BEMTUR), Procedia Economics and Finance, 39, pp.674-678 (2015) [CrossRef] [Google Scholar]

[23] M. Izvercian, A. Radu, L. Ivaşcu, Ben-Oni Ardelean 12th International Symposium in Management, Timişoara, Procedia - Social and Behavioral Sciences, 124, pp. 27-33 (2013) [CrossRef] [Google Scholar]

[24] Price Waterhouse Cooper: Industry 4.0: Building the digital enterprise (2016) [Google Scholar]

[25] V. Fox, Marketing in the age of Google, (John Wiley and Sons inc., New Jersey, USA, 2010) [Google Scholar]

[26] Sz. Székely, A. Benedek, L.I. Cioca, RMEE Conference, Cluj-Napoca (2018) [Google Scholar]

[27] N. Hart, Marketing Industrial, (Editura Codecs, Bucureşti, 1998) [Google Scholar]

[28] M., Gomes, T., Fernandes, A., Brandao, JBIM, 31, 2, pp.193-204 (2016) [CrossRef] [Google Scholar]

[29] S. Ransbotham, D. Kiron, Using Analytics to Improve Customer Engagement, MIT Sloan Management Review (2018) [Google Scholar]