Open Access
MATEC Web Conf.
Volume 290, 2019
9th International Conference on Manufacturing Science and Education – MSE 2019 “Trends in New Industrial Revolution”
Article Number 07013
Number of page(s) 9
Section Management and Economic Engineering
Published online 21 August 2019
  1. Ph. Kotler, H. Kartajaya, I. Setiawan, Marketing 4.0 -Moving from Traditional to Digital, (Wiley, N.J., USA, 2017) [Google Scholar]
  2. A. Zimmerman, J. Blythe, Business to business marketing management a global perspective, (II. Edition Routledge Taylor and Francis Group, New York, USA, 2013) [CrossRef] [Google Scholar]
  3. K. Backhaus, Industriegutermarketing, 7. Aufl., Vahlen Verlag, Munchen, (2001) [Google Scholar]
  4. D. Ford, Business Marketing, (Editura KJK Kerszov, Budapesta, 2003) [Google Scholar]
  5. I. Piskóti, Businessmarketing-menedzsment – Üzleti döntések, kapcsolatok marketingtámogatása, (Ed. Akadémiai, Budapesta, 2014) [Google Scholar]
  6. K. Backhaus, K. Lügger, M. Koch, Industrial Marketing Management, 40, 6, pp.940–951 (2011) [CrossRef] [Google Scholar]
  7. C.K. Prahalad, G. Hamel, HBR, 68, 3, pp. 79-91 (1990) [Google Scholar]
  8. D. Ford, Industrial Marketing Management, 13, 2, pp.101-112 (1984) [CrossRef] [Google Scholar]
  9. M.T. Cunningham, EJM, 14, 5/6, pp.322-338 (1980) [Google Scholar]
  10. Borders, A.L., Johnston, W.J. and Rigdon, E.E. Industrial Marketing Management, 30, 2, pp.199–205 (2001) [CrossRef] [Google Scholar]
  11. M. Kleinaltenkamp, W. Plinke, Geschaftsbeziehungsmanagement, (Springer Vg., 1985) [Google Scholar]
  12. M. Bruhn, Kundenorienterung, (Deutschen Taschenbuch Verlag, Munchen, 2007) [Google Scholar]
  13. J.C. Anderson, J.A. Narus, Business Market Management: Understanding, Creting and Delivering Value. (Prentice Hall, Pearson, 2004) [Google Scholar]
  14. P. Kothandaraman, D Wilson, Industrial Marketing Management, 30, 4, pp.379–89 (2001) [CrossRef] [Google Scholar]
  15. M. Torocsik, Vasarloi magatartas, (Editura Akademiai, Budapesta, 2007) [Google Scholar]
  16. M. Torocsik, Ipari marketing, (Editura Nemzeti Tankonyvkiado, Budapesta, 1996). [Google Scholar]
  17. C. Fill, Business to business marketing, relationships, systems and communications, (Pearson Ed. Ltd, UK, 2005) [Google Scholar]
  18. Ch. Grönroos, JBIM, 19, 2, pp.99-113 (2004) [Google Scholar]
  19. L. Jozsa, I. Piskoti, G. Rekettye, Z. Veres, Decision oriented marketing, (Editura KJK Kerszov Budapest, 2005). [Google Scholar]
  20. Kotler, Ph., Keller K.L., Marketing Menedzsment 12th Edition, (Akademiai Kiado, Budapest, 2006) [Google Scholar]
  21. Sz. Székely, A. Benedek, L.I. Cioca, Quality Supplier Response to Industrial Procurement Behavior on the South East European Metal Distribution Market, SIMPRO Conference Petrosani, (2018) [Google Scholar]
  22. L. Ivascu, B. Cirjaliu, A. Draghici, 3rd Global Conference on Business, Economics, Management and Tourism (BEMTUR), Procedia Economics and Finance, 39, pp.674-678 (2015) [CrossRef] [Google Scholar]
  23. M. Izvercian, A. Radu, L. Ivaşcu, Ben-Oni Ardelean 12th International Symposium in Management, Timişoara, Procedia - Social and Behavioral Sciences, 124, pp. 27-33 (2013) [CrossRef] [Google Scholar]
  24. Price Waterhouse Cooper: Industry 4.0: Building the digital enterprise (2016) [Google Scholar]
  25. V. Fox, Marketing in the age of Google, (John Wiley and Sons inc., New Jersey, USA, 2010) [Google Scholar]
  26. Sz. Székely, A. Benedek, L.I. Cioca, RMEE Conference, Cluj-Napoca (2018) [Google Scholar]
  27. N. Hart, Marketing Industrial, (Editura Codecs, Bucureşti, 1998) [Google Scholar]
  28. M., Gomes, T., Fernandes, A., Brandao, JBIM, 31, 2, pp.193-204 (2016) [CrossRef] [Google Scholar]
  29. S. Ransbotham, D. Kiron, Using Analytics to Improve Customer Engagement, MIT Sloan Management Review (2018) [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.