Open Access
Issue |
MATEC Web Conf.
Volume 137, 2017
Modern Technologies in Manufacturing (MTeM 2017 - AMaTUC)
|
|
---|---|---|
Article Number | 07001 | |
Number of page(s) | 6 | |
Section | Environmental Engineering | |
DOI | https://doi.org/10.1051/matecconf/201713707001 | |
Published online | 22 November 2017 |
- V. Trommsdorff, Marketing inovací. Nakladatelství CH Beck (2009) [Google Scholar]
- N. Barkoczi, M. Lobonţiu, L. Bacali, Review of Management & Economic Engineering, 14 (2), 297 (2015) [Google Scholar]
- M. Vasiľová, Conceptual Framework and Research Propositions for Modeling the Diffusion of Technological Innovation. Marketing-trends-congress (2012) [Google Scholar]
- P. S. Leeflang, D. R. Wittink, International journal of Research in marketing, 17 (2), 105 (2000) [CrossRef] [Google Scholar]
- L. Dovleac, Launching Efforts Needed For A High-Tech Product. Management & Marketing-Craiova, (1), 149 (2011) [Google Scholar]
- R. Peres, E. Muller, V. Mahajan, International Journal of Research in Marketing, 27 (2), 91 (2010) [CrossRef] [Google Scholar]
- V. Danciu, Marketingul viitorului, răspunsul adecvat la schimbările mediului. Economie teoretică şi aplicată, 27 (2013) [Google Scholar]
- B. Kim, Managing the transition of technology life cycle. Technovation, 23 (5), 371 (2003) [Google Scholar]
- E. Viardot, Successful marketing strategy for high-tech firms. Artech House, (2004) [Google Scholar]
- M. C. Demetrescu, Metode de analiză în marketing. Teora, (2001) [Google Scholar]
- C. I. Ivanov, S. Avasilcăi, Procedia - Social and Behavioral Sciences, 124, 397 (2014) [CrossRef] [Google Scholar]
- L.I. Cioca, and M. Cioca, WSEAS Transactions on Information Science and Applications 4 (2), 303 (2007) [Google Scholar]
- R. A. Clark, R. E. Goldsmith, Journal of Marketing Theory and Practice, 14 (4), 275 (2006) [CrossRef] [Google Scholar]
- F. M. Bass, Management Sci 15 (5), 215 (1969) [Google Scholar]
- D. R. Firth, C. Lawrence, S. F. Clouse, Interdisciplinary Journal of Information, Knowledge, and Management 1 (1), 1 (2006) [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.