Culture and tourism industry in the context of “smart tourism” on the cultivation of high quality talents

Department of Computer, Shandong Xiehe University, Jinan, China

^* Corresponding author: 1325745143@qq.com

Abstract

As a celebreted tourism country, China attracts both domestic and foreign tourists, with its long history, splendid culture, and unique charm. Since the reform and opening up, China has introduced modern commercial management ideas for cultural tourism from abroad, and cultural tourism resources have been fully developed and utilized, greatly enriching the material and cultural life of the people. The author of this paper is passionate in touring and Chinese history and culture. After visiting many tourist attractions in China, it was found that there are some "flaws" in the development and utilization of the domestic cultural and tourism industry. Firstly, the development of cultural and tourism resources is overly commercialized, emphasizing the hardware construction of scenic spots, and neglecting the deep exploration of historical and cultural connotations, resulting in a serious phenomenon of homogenization of scenic spots throughout the country. Only a glimpse can reveal the whole picture. Secondly, there is a serious decoupling between hardware construction and software construction, and there is still significant distance for improvement in the service level of scenic spots. The comprehensive quality of practitioners is not well enough, and they are older in age; Finally, there is a serious talent gap in cultural and tourism related fields, and the development of cultural and tourism professional talents does not match the actual needs. This paper proposes a solution to the problem of decoupling cultural and tourism talent cultivation from actual needs: optimizing the curriculum system, strengthening practical teaching, and promoting the integration of industry, academia, and research.