Adaptation Capacity Management of the Passenger Air Carrier as a Participant in the Tourism Product Creation Process

¹ National Aviation University, Department of Management of Foreign Economic Activity of Enterprises, 03058 Kyiv, Ukraine
² National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Department of Management of Enterprises, 03056, Kyiv, Ukraine
³ National Aviation University, Department of Military Training, 03058 Kyiv, Ukraine
⁴ National Aviation University, Department of Air Transportation Management, 03058 Kyiv, Ukraine
⁵ State University of Infrastructures and Technologies, Department of Business Logistics and Transport Technologies 07071, Kyiv, Ukraine

^* Corresponding author: lllitvinenko@gmail.com

Abstract

The paper provides a critical analysis of researches related to the definition of different types of business opportunities, general approaches to adaptation management, adaptation potential management of transport and tourism enterprises. The choice of air carriers as the object of study was due to the greatest difficulty in managing their adaptation potential, and their key impact on the tourism product. The prerequisites for the adaptation of air carriers to the global tourism market were determined. It was noted that the adaptation capacity of enterprises has its own characteristics depending on the scope of activity of business entities. The scientific novelty is formed by the defined sequence of the procedure and the stages of air carrier adaptation to the conditions of the world tourism market. For the first time, a set of measures to adapt air carriers to the global tourism market was proposed. Intensification of tourism market participants’ interaction will provide an opportunity for global expansion of the tourism product.