Mechanical Engineering Product Value Design Applying the Value Engineering Method

Ural Federal University named after the first President of Russia B.N. Yeltsin, Institute of New Materials and Technologies, 620002 Ekaterinburg Mira 19, Russia

^* Corresponding author: admurukina@urfu.ru

Abstract

Today mechanical engineering is one of the most dynamically developing industries. The products of this industry are becoming more and more complex, requiring the continuous introduction of new high technologies into the production process. In addition, the change in the preferences of consumers of mechanical engineering products associated with an increase in the degree of automation and robotization of their production processes leads to the need to apply more flexible product design approaches. These approaches should allow the manufacturer to respond quickly to changing customer needs. Thus, machine-building enterprises need to provide not only the best price-quality ratio, but also to offer a unique set of product functions - a concept that satisfies all the needs of target consumers. In other words, the ability to create product value based on the individual needs of customers is a competitive advantage for a company in the struggle for market share. The application of Value Engineering Method is able to solve these problems.