MATEC Web Conf.
Volume 325, 20202020 8th International Conference on Traffic and Logistic Engineering (ICTLE 2020)
|Number of page(s)||7|
|Section||Information Economy and Business Management|
|Published online||22 October 2020|
The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
1 Guangdong University of science and technology, School of management, 523808 Guangdong, China
2 Overseas Chinese University, School of management, 40721 Taiwan, China
a Corresponding author: email@example.com
This article puts forward the conceptual framework of supply chain partnership loyalty based on the relationship between transaction cost, service quality and relationship quality. The empirical study mainly focused on equipment purchasers, and a total of 321 valid samples were collected. The results show that 4 of the 9 hypotheses are not supported, namely Hypothesis H1c: the impact of information sharing on relationship quality, H2a: asset specificity, H2b: loyalty uncertainty and H5 loyalty relationship quality. Regarding the analysis of the mediating effect of relationship quality, this study found that relationship quality has a significant mediating effect in the relationship between asset specificity and loyalty or between service quality and loyalty. That is, by investing in exclusive assets and improving service quality, customers will not show better loyalty, but asset specificity and high-quality services can affect loyalty through relationship quality.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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