| Issue |
MATEC Web Conf.
Volume 311, 2020
IX Czarnowski Readings – Annual International Scientific and Practical Conference on the Organization of Production and Industrial Policy
|
|
|---|---|---|
| Article Number | 02013 | |
| Number of page(s) | 6 | |
| Section | Section Meetings | |
| DOI | https://doi.org/10.1051/matecconf/202031102013 | |
| Published online | 23 March 2020 | |
Game theory application in marketing of innovation activity at industrial enterprises
Associate professor of department «Entrepreneurship and foreign economic activity», Cand. Sc. (Eng.), Bauman University, Moscow
The theoretical game approach to analyzing marketing objectives in innovation activity is a reasonable supplement to the traditional methods and models of managing enterprises>’ marketing. The optimal choice of innovative products is significantly more important for industrial enterprises as unlike the commerce and service sector there are more expenses on the development and production of innovative products. Relatively simple game models allow checking the choice of a marketing strategy for various external conditions.
Key words: manufacturing process management / enterprise / production / marketing / innovation activity
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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