| Issue |
MATEC Web Conf.
Volume 292, 2019
23rd International Conference on Circuits, Systems, Communications and Computers (CSCC 2019)
|
|
|---|---|---|
| Article Number | 01045 | |
| Number of page(s) | 3 | |
| Section | Circuits and Systems | |
| DOI | https://doi.org/10.1051/matecconf/201929201045 | |
| Published online | 24 September 2019 | |
Application of selected marketing and logistics methods in the Czech Republic
1 Tomas Bata University in Zlin, Faculty of Logistics and Crisis Management, Studentské nám . 1532, 686 01 Uherské Hradiště, Czech Republic
2 Tomas Bata University in Zlin, Faculty of Management and Economics, Mostní 5139, 760 01 Zlín, Czech Republic
* Corresponding author: taraba@utb.cz
The main aim of the paper is to analyze the level of application of selected marketing and logistics methods in different types of companies. The result of the analysis is a description of the current situation in companies operating in the Czech Republic. In the first stage, relevant information sources from the field of logistics and marketing were analyzed. Data collection was carried out in the form of a questionnaire survey in the second stage. In the third stage, the data were processed, and the results were interpreted using descriptive statistics methods. At the end of the paper, the results and the identified limits are formulated which must be taken into account in their interpretation.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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