| Issue |
MATEC Web Conf.
Volume 267, 2019
2018 2nd AASRI International Conference on Intelligent Systems and Control (ISC 2018)
|
|
|---|---|---|
| Article Number | 04010 | |
| Number of page(s) | 5 | |
| Section | Management Science and Engineering | |
| DOI | https://doi.org/10.1051/matecconf/201926704010 | |
| Published online | 11 February 2019 | |
The Research on Consumer Behavior of Online Games and Its Influencing Factors
School of Finance, Wenzhou Business College, China
a Correspondence: huangwl@wzbc.edu.cn
The purpose of this paper is to explore consumer behavior of online game and its influencing factors by the methods of literature review and questionnaire analysis. The results show that the monthly consumption of online games by respondents exceeds RMB150, and its daily game time is about 3 hours. And the cognitions on the advantages, disadvantages, quality advantages, and quality disadvantages of online game and individual variables of player are all significant influencing factors on consumer behavior of online game. This paper suggests that the government should actively help domestic online games to develop their derivatives and export, and companies should make the differentiated marketing strategies for the consumer groups which divided by their different individual variables.
© The Authors, published by EDP Sciences, 2019
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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