Map Analysis of the Progress of Tourism Interpretation Research: Based on the Measurement Comparison of Chinese and International Literature

School of Tourism Management, Sanya College, 572000, Sanya, China

Abstract

This paper collects research literature on tourism interpretation at home and abroad, uses Citespace software to analyze the co-linearity of keyword networks, studies the thematic collinear map, compares the content of collinear maps of the past years, and finds that the theoretical basis of domestic research is relatively simple, especially there is no complete and systematic research system on the interpretation of national parks. In addition, the sources of domestic research funds are mostly concentrated in the National Natural Science Foundation, which means that regional governments and local industry organizations pay insufficient attention to research in this field, and the research results have little guiding effect on practice. Studying the scientific explanation of tourism, excavating the natural and humanistic knowledge of tourist attractions, and presenting them in an effective and reasonable way can solve the problem of low quality of tourism supply and respond to the reform of the supply side of China's tourism economy. To this end, this study will lay the foundation for the improvement of the quality of domestic tourism service supply.