MATEC Web Conf.
Volume 218, 2018The 1st International Conference on Industrial, Electrical and Electronics (ICIEE 2018)
|Number of page(s)||6|
|Section||Industrial And Engineering Applications|
|Published online||26 October 2018|
The Application of Structural Equation Modelling for Predicting the Link between Motivation and Experience Quality in Creative Tourism
Department of Business Administration, Politeknik Negeri Bandung, Bandung, Indonesia
2 Department of Business Administration, Widyatama University, Bandung, Indonesia
Corresponding author: email@example.com
The Indonesian creative tourism industry is growing and competitive. In this competitive industry, the tourism attraction capability in delivering a quality of experience and motivating customers to visit is imperative. However, research to explore tourist motivation impact on experience quality in creative tourism is limited. This paper is designed to predict the influence of motivation on experience quality in the creative tourism by applying Structural Equation Modelling (SEM). Data were collected through survey from 260 tourists visiting creative tourism attractions in Bandung. The result shows that push motivation has a significant impact on experience quality dimension of escape, learning, and recognition; while the impact of pull motivation is not significant. This finding improves the theoretical and managerial understanding on the link between motivation and experience quality as well as the application of SEM in creative tourism industry.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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