Determinant Factors of Information Technology Adoption in Creative Business and The Result of Its Application: Case of SMEs Cluster in South Bandung

Institut Teknologi Bandung, School of Business and Management, Bandung, Indonesia

^* Corresponding author: sri.herliana@sbm-itb.ac.id

Abstract

The expansion of information technology and electronic commerce in Indonesia has provides the opportunities for entrepreneurs to develop their business. It can be seen from the rapid growth of SMEs and creative business in Indonesia increased from year to year. Most SMEs have adopted information technology and electronic commerce (e-commerce) for their business. E-commerce was really famous in today business to be discussed. In general e-commerce is radically changing traditional ways of doing business. The government says ecommerce has huge potential to build the economy of the nation because the large number of internet users increase continuously and become the first factors of adopting technology of ecommerce by the organization. Various research has been analyzed widely the adoption of ecommerce by SMEs. The purpose of this research is to examine determinant factors of adoption of technology ecommerce in SMEs and the impact on their organizational business as a result of level of success. Firstly, empirically investigate the determinants factors in internal and external by conducting interview. Secondly, provide new direction addressing why the business adopt ecommerce and what are concerning factors in adopting ecommerce with a successful. Analysis was done by comparing and analyzing six SMEs in South Bandung in a cluster that have same of types of products and adopt technology ecommerce but have a different in many ways. As the result of this study, limited human resource capacity and skills is the main constrains faced by SMEs when adopting technology ecommerce.