A development of sustainable and successful business model for Thai local products: The mixed crispy rice noodle, Phra Na Khon Sri Ayutthaya Province

Phranakhon Rajabhat University, Industrial Technology Department, 9 Changwattana Rd., Bangkhan 10210 BKK, Thailand

^* Corresponding author: kusuma_palaprom@yahoo.com

Abstract

The aims of this research are: 1) the community business of the mixed crispy rice noodle, 2) the opinions and satisfaction of Thai and foreign consumers on the mixed crispy rice noodle and 3) enhancing the performance of enterprises. This is a Participatory Action Research (PAR) using qualitative and quantitative data. The findings are: 1) Community Group choose online business because it is a new way of distributing the community products. This product should be worldwide to the consumers and the guideline for community business development. For the online business, it is possible to sell the products and can create value added marketing which it feel like a snack products, worth, and image of Thai local product. 2) For the product and taste of this product are the colours more beautiful and delicious. 3) Satisfaction Assessment is satisfied with the development of sustainable and successful business model for Thai local products: a case study of the mixed crispy rice noodle is the upper level. 4) Enhancing the performance of enterprises are the policy of the public sector about the civil state, the trend in consumption of goods made from natural materials and to support from the public sector that they will provide relevant agencies, cognition in product development, model, and packaging including the promotion and open the market for the mixed crispy rice noodle of community group to improve the performance of the enterprises.