Issue |
MATEC Web Conf.
Volume 204, 2018
International Mechanical and Industrial Engineering Conference 2018 (IMIEC 2018)
|
|
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Article Number | 01010 | |
Number of page(s) | 8 | |
Section | Industrial Management | |
DOI | https://doi.org/10.1051/matecconf/201820401010 | |
Published online | 21 September 2018 |
The impact of supply chain partnership and market driven strategy on consumer behavior in buying Vocaloid Hatsune Miku products
Postgraduate Program in Logistics and Supply Chain Engineering, University of Surabaya, 60293 Surabaya, Indonesia
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Corresponding author: viciorizky@yahoo.com
Hatsune Miku is the first virtual singer who is currently achieving success, even up to the world level. Miku has a large number of fansbase, like a famous singer. Its popularity also helps Crypton Future Media, as the company maker of Miku, to collaborate, forming a supply chain partnership with several big companies, to bring Miku into real products, which fans can have. This literature review explores this literature study explores Miku's development ever since it was created, until it became famous, and gave rise to a unique supply chain partnership. Researcher using systematic literature review method, with the aim of understanding how big the impact of Supply Chain Partnership and Market Driven from the success of virtual singer Hatsune Miku to consumer behavior, both from the general public and fans. The impact of this unique supply chain partnership is to make consumers loyal and feel close.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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