MATEC Web Conf.
Volume 181, 2018The 1st International Symposium on Transportation Studies for Developing Countries (ISTSDC 2017)
|Number of page(s)||10|
|Section||Economics and Finance in Transportation|
|Published online||30 July 2018|
Determining the advertisement of tax priority on urban road based on road performance
Jember University, Department of Civil Engineering, Jember, Indonesia
2 Jember University, Department of Accounting, Jember, Indonesia
Corresponding author: firstname.lastname@example.org
Each region has the potential to be explored as a source of income without necessarily harming people and the environment. One of them is the utilization of public space as a media campaign or advertisement. The advertisement placement should be planned to have a function, adding the aesthetic aspect of urban space and not disturbing the comfort and safety of the community. Promotional media can take advantage of active and passive outdoor space. The active outer space is a space that is deliberately created as a public outdoor space such as city park, pedestrian and road. While the passive outer space is a outer space that is not accidentally created or already exist by it, such as river banks, railroads and natural green spaces. Promotional media nowadays is not only in physical, but also in electronic form. Placement of advertisement associated with the tax burden. The amount of tax can be determined from road performance. Where the more crowded the urban space, the more people see the advertisement. This can certainly be used as one of the parameters in determining which points are having the biggest impact on tax value.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.