| Issue |
MATEC Web Conf.
Volume 176, 2018
2018 6th International Forum on Industrial Design (IFID 2018)
|
|
|---|---|---|
| Article Number | 02008 | |
| Number of page(s) | 4 | |
| Section | Design Education and Design Innovation Development | |
| DOI | https://doi.org/10.1051/matecconf/201817602008 | |
| Published online | 02 July 2018 | |
MINIMIZED Design for the Packaging of Shenyang Specialties Against the Internet-Based Background
Shenyang Aerospace University School of Design & Art, 110136
Shenyang, China
* Corresponding author: a yangm1978@163.com
The focus herein is innovative design ideas for the packaging of Shenyang specialties under the concept of minimization. Through analyzing the current status of the packaging of Shenyang specialties, the relevance between minimized design and specialty package is discussed, while based on actual cases, studies are carried out to find solutions for problems including waste of resources resulted from excessive packaging, homogenization of package images, blurring of audience identification, and unitary sales channel. By redesigning the packaging of Shenyang specialties against the internet-based background and increasing visibility of specialty products, new ideas and methods for the package design of Shenyang specialties are provided taking minimized concept as the entry point, thus to realize value guidance and culture communication under the concept of minimization.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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