Significance of management in valorization of old urban units based on Montenegrin example

University of Montenegro, Faculty of Architecture, Podgorica, Montenegro

^* Corresponding author: rifata@ac.me

Abstract

This paper, through study case of Montenegro, deals with significance of sophisticated management in process of activation of old urban units and some architectural facilities for tourist purposes. Starting fact is that one of the most important segments of tourist offer is immobile cultural heritage, having the value manifested in few segments, emphasizing two most famous. The first one represents urban agglomerations, successfully transposed into tourist offer, while the other segment is vencular residential architecture of indeginous type, which can also contribute to tourist offer with appealing its contents. This work also gives the example of target potentials. Examples mentioned in this work proved as successful and profitable (in economic way). Also, some of examples in the work are opportunities missed because of serious devastation of architectural and urban designing heritage, as well as real chances certain localities have. Specific case analysis proved that management is not present enough and not educated enough - it is far below disposable potentials Montenegro possesses. This work also points, through implemented researches, the degree of personnel, who are in charge for promoting values of traditional architecture for tourist purposes. However, logical conclusion can be drawn that the conscience about quality of old urban entities and vernacular heritage is not developed enough. That initiates requirement for educating managers and forming of multidisciplinar teams so the knowledge could be used for proper valorization of potentials. Significance of proper and qualified personnel is specially emphasized when this topic is studied, because investors are not educated enough on this issue, so disposable means are used for some other things marked and recognised as proper and profitable investments.