| Issue |
MATEC Web Conf.
Volume 170, 2018
International Science Conference SPbWOSCE-2017 “Business Technologies for Sustainable Urban Development”
|
|
|---|---|---|
| Article Number | 01044 | |
| Number of page(s) | 7 | |
| Section | Municipal Facilities Management. Business Activity Management in Construction. Process Reengineering and Information Systems | |
| DOI | https://doi.org/10.1051/matecconf/201817001044 | |
| Published online | 13 June 2018 | |
Franchising technologies for sustainable economic development
1
Vyatka State University, Moskovskaya 36, Kirov, 610000, Russia
2
Moscow State University of Civil Engineering, Yaroslavskoe shosse, 26, Moscow, 129337, Russia
* Corresponding author: ganebnykh@mail.ru
The article describes factors of environmental change that cause the need to form new forms of interaction between economically active market subjects for sustainable development of territories. The authors of the article analyze franchising as one of the most flexible forms of interaction in small business. Modern trends in small business show a gradual merger of the production of goods and their trade with the provision of services. It leads to the necessity to create a fundamentally new mechanism that meets the needs of the modern market. The article proposes a new complex model of franchising which combines all the specified forms.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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