MATEC Web Conf.
Volume 106, 2017International Science Conference SPbWOSCE-2016 “SMART City”
|Number of page(s)||4|
|Section||8 Organization and Planning of Construction Works and Municipal Facilities|
|Published online||23 May 2017|
Evaluating the effectiveness of franchise in tourism
1 Vyatka State University», Russia, 610000, Kirov, Moskovskaya str., 36
2 Moscow State University of Civil Engineering, Yaroslavskoe shosse, 26, Moscow, 129337, Russia
* Corresponding author: firstname.lastname@example.org
Russian tourism industry is going through hard time. Devaluation of Russian ruble and bankruptcy of several major tour operators caused customers mistrust. Market players are forced to unite, consolidate. One of the most effective ways to withstand in this hard time is franchising. But how a beginner of touristic retail market can pick the right one? How a tour operator can build an effective franchise and attract more professional agents in own network? Developed model is based on mathematic analysis of the most important factors – component parts of franchise. This model as well as the general technique allows by simple calculation evaluate the effectiveness of franchise. The modern condition of Russian tourism market is next: strengthening of the tour operator market; those who survived gained the reputation, others are out of game; а clearer division of Agency market into niches; the change of relations scheme between market players. Small players are forced to unite, consolidate; increasing the service quality in attempt to keep customers.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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