MATEC Web Conf.
Volume 170, 2018International Science Conference SPbWOSCE-2017 “Business Technologies for Sustainable Urban Development”
|Number of page(s)||6|
|Section||Municipal Facilities Management. Business Activity Management in Construction. Process Reengineering and Information Systems|
|Published online||13 June 2018|
Improving marketing activities of small enterprises that produce building materials
St. Petersburg State University industrial technologies and design, ul. Bolshaya Morskaya, 18, 191186, St. Petersburg, Russia
* Corresponding author: firstname.lastname@example.org
The article examines the problems of improving the marketing activities of small enterprises that produce construction materials. We propose concrete measures based on the experience of the most advanced enterprises that implement innovations and modern information technologies. The most important of them are a deep marketing analysis of the market situation, promotion of their products and services on the Internet, cooperation with large and medium-sized businesses, the introduction of modern technologies into production and the creation of virtual enterprises. At present, competent marketing and sales policy is one of the main factors for increasing competitiveness. Marketing activities can be tailored to any environment and goods. The marketing policy depends on the market share, market development, competitors' actions, consumer influence and industrial enterprise goals.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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