MATEC Web Conf.
Volume 251, 2018VI International Scientific Conference “Integration, Partnership and Innovation in Construction Science and Education” (IPICSE-2018)
|Number of page(s)||9|
|Section||Risk Management in Construction|
|Published online||14 December 2018|
Potential risks in cross-cultural communication in construction
Moscow State Pedagogical University, Institute of Foreign Languages, 119991, Moscow, Malaya Pirogovskaya St., 1, Bld. 1, Russia
* Corresponding author: firstname.lastname@example.org
Cross-cultural communication has many potential risks which occur due to errors in different spheres. In construction, interaction errors are dangerous as they can lead to serious undesirable consequences. Although there are many theoretical works on cross-cultural communication, the practical application of this knowledge is often difficult. This research is aimed to fill this gap by examining a case study with subsequent analysis of the mistakes made, evaluation of potential risks, and recommendations aimed at eliminating or at least reducing such risks. The study revealed that predominantly several errors are committed simultaneously, and by both parties on three levels: non-verbal, verbal communication, and in general behaviour. The findings indicate that possible risks can be significantly reduced or completely eliminated provided that the parties are able to competently navigate the situation. The suggested approach to studying cross-cultural communication can help people enhance the quality of interaction both in professional and interpersonal spheres.
© The Authors, published by EDP Sciences, 2018
This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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