| Issue |
MATEC Web Conf.
Volume 243, 2018
XIV International Workshop High Energy and Special Materials: Demilitarization, Antiterrorism and Civil Application (HEMs-2018)
|
|
|---|---|---|
| Article Number | 00001 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/matecconf/201824300001 | |
| Published online | 05 December 2018 | |
The Russian national branding of innovations in defense industry complex as the answer to global challenges of the present
Tomsk State University, 634050, Tomsk, Lenin avenue, 36, Russian Federation
* Corresponding author: elena.a.danilova@yandex.ru
In the article a comparative analysis of the international branding of armed forces is executed. The examples of effective national branding are given. Marketing technologies of defensive branch branding and formation of military culture are explored. Social media as a key instrument in the strategy of branding of defensive branch are considered. The Russian national branding of innovations in defense industry complex is analyzed. The successful Russian national brands in defense field are shown. The way of international collaboration strengthening in dual technologies in chemical and mechanical engineering, material science, nanotechnologies sphere is offered.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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