MATEC Web Conf.
Volume 150, 2018Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017)
|Number of page(s)||6|
|Section||Education, Social Science & Technology Management|
|Published online||23 February 2018|
Implementation of Green New Product Development Among SMEs: Barriers and Critical Success Factors
School of Technology Management and Logistics, University Utara Malaysia, Sintok, 06010 Universiti Utara Malaysia, Kedah
3 School of Business Innovation & Technopreneurship, Universiti Malaysia Perlis, 01000 Kangar Perlis, Malaysia.
Green New Product Development (GNPD) is very important due to environmental issues increasing. GNPD is defined as creating, designing and develop ecological product which could help in protecting the environment. Small and medium enterprise (SME) firms is one of the contributor to the environmental issues but they could not afford to implement GNPD because there are several obstacles which prevent the successful of GNPD implementation. The objective of this paper are to identify the critical success factors and to determine the obstacles of GNPD implementation among SMEs. The method used in this study is conceptual review of previous literature in green and NPD area of research. The result finding of this paper consist of 9 critical success factors and 12 obstacles. All the critical success factors and obstacles will be grouped. The finding of this study could be a source and fundamental guideline for future study in developing framework for GNPD implementation especially for manufacturing SMEs in Malaysia. Besides that, the result of this study could help organization especially SMEs’s owner and manager in assessing their initiative to implement GNPD in organization.
Key words: Small and Medium Enterprise / Green New Product Development / Environment / Eco-design / Critical Success Factors
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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