MATEC Web Conf.
Volume 122, 2017XI International Road Safety Seminar GAMBIT 2016
|Number of page(s)||7|
|Section||Road safety management|
|Published online||10 August 2017|
Social attitudes towards roadside advertising
University of Warsaw, Faculty of Psychology, Warsaw, Poland
* Corresponding author: email@example.com
Public opinion is not always consistent with expert opinion. A nationwide CAWI research project was conducted in order to verify Polish drivers’ opinion on roadside advertising and their experience concerning distraction and loss of situational awareness. Research results show that although many drivers have experienced partial loss of situational awareness, most of them are not convinced of the need to restrict roadside advertising. Nonetheless, on the basis of the results, we can identify the most distracting characteristics of roadside advertising as well as socially acceptable rule changes.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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