MATEC Web Conf.
Volume 122, 2017XI International Road Safety Seminar GAMBIT 2016
|Number of page(s)||6|
|Section||Road safety management|
|Published online||10 August 2017|
The safety issue of roadside advertising – comparison of polish and abu dhabi regulations
Gdansk University of Technology, Faculty of Civil and Environmental Engineering, Gdansk, Poland
* Corresponding author: email@example.com
In Poland a large number of advertisements are located by the roadside. These ads do not support road traffic management and unlike the road marking system are not subject to any regulations. The advertiser’s goal is to communicate a message to as many recipients as possible. Drivers with different individual abilities, such as attention focusing, eye accommodation, speed of information processing, can be distracted, blinded or confused by the content and form of the advertising. There are elements of the road network, such as intersections, pedestrian crossings, road junctions etc. where the driver must assess the situation on the road, predict the behaviour of other users, make decisions and finally complete a manoeuvre. It all happens in a limited span of time when actions should be taken calmly with full attention. It is obvious that the attention of drivers, especially in those zones, should be focused on the task of driving. In this article, the authors present a perspective on selected national laws, and also quote Abu Dhabi’s advertising placement manual  as a good example of how to manage roadside advertising.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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