MATEC Web Conf.
Volume 106, 2017International Science Conference SPbWOSCE-2016 “SMART City”
|Number of page(s)||8|
|Section||8 Organization and Planning of Construction Works and Municipal Facilities|
|Published online||23 May 2017|
Blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure
Moscow State University of Civil Engineering, Yaroslavskoye Shosse, 26, Moscow, 129337, Russia
* Corresponding author: firstname.lastname@example.org
This paper deals with approaches to the analysis of competitiveness in the construction field. The methodology of blue ocean strategy was analyzed. Based on the conducted analysis a set of measures related to blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure was developed. Implementation of the proposed methodological provisions will allow improving investment efficiency in the course of construction projects implementation and enhancing the competitive ability of the developer.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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