MATEC Web Conf.
Volume 100, 201713th Global Congress on Manufacturing and Management (GCMM 2016)
|Number of page(s)||4|
|Section||Part 5: Management Engineering|
|Published online||08 March 2017|
Thoughts on The Marketing Mode of Le TV & Super TV
Management Engineering Department, Zhengzhou University, Henan province, China
Motivated by the nation’s policy of Tri-networks integration, the maturity of technology platform, and the user’s demand, more and more enterprises start to launch the research of smart TV. In order to offer the reference to other smart TV enterprisers, the status of the smart TV industry is presented in this thesis. The mode of operation and profitable of Le TV·super TV, is also discussed , as well as the underlying problems during its development.
Key words: Smart TV / LeTV / CP2C
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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