MATEC Web Conf.
Volume 100, 201713th Global Congress on Manufacturing and Management (GCMM 2016)
|Number of page(s)||5|
|Section||Part 5: Management Engineering|
|Published online||08 March 2017|
The Distribution Strategies of Convenience Stores Chain in China from Japan 7-11
Department of Management ang Engineering, Zhengzhou University, Zhengzhou 450001, China
With the rapid development of China’s supermarket chain industry, logistics distribution technology has become more and more important. Regarded as the core technology of chain operation, it is the basis of success in chain operation. At present, logistics distribution system’s backward has hindered the development of China’s chain enterprises. Based on the success of Japan 7-11, this paper makes a research on centralized shop strategy, diversified information management and the high efficiency of logistics distribution strategy, and seeks to optimize profits of logistics distribution from the perspective of enterprise strategy. Besides, this paper analyses the advantages and disadvantages of the mode of chain enterprises and gives advice on promoting chain enterprises.
Key words: Logistics distribution / chain operation / logistics cost
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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