MATEC Web Conf.
Volume 100, 201713th Global Congress on Manufacturing and Management (GCMM 2016)
|Number of page(s)||6|
|Section||Part 5: Management Engineering|
|Published online||08 March 2017|
Analysis on Causes and Countermeasures of Bullwhip Effect
School of Economics and Management, Communication University of China, Beijing, China
Bullwhip effect is an inevitable phenomenon in supply chain management, because of its objective existence. This phenomenon is very common and harmful to make the operating costs of enterprises double and become one of the main concerns of many enterprises. In this paper, the causes of the bullwhip effect are explored through the methods of literature research and investigated consultation to weaken the bullwhip effect. This paper analyzes the key countermeasures with Wal-Mart successful logistics management case. And according to the reason of bullwhip effect, a mathematical programming model of maximizing the efficiency of supply chain is established, which provides a way to solve the negative effect of bullwhip effect and has certain reference value.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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