MATEC Web Conf.
Volume 100, 201713th Global Congress on Manufacturing and Management (GCMM 2016)
|Number of page(s)||5|
|Section||Part 5: Management Engineering|
|Published online||08 March 2017|
Product Image to Build the Core Competitiveness of Enterprises
Chengdu Vocational & Technical College of Industry, Chengdu, China
* Corresponding Email: firstname.lastname@example.org
As a new specialty research field, Product Image is being paid more attention. This article introduced the concept of Product Image and Core-competition, and illustrated how to conduct Core-competition of enterprise from two aspects of the foundation of Product Image and the communication of Product Image.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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