MATEC Web Conf.
Volume 76, 201620th International Conference on Circuits, Systems, Communications and Computers (CSCC 2016)
|Number of page(s)||5|
|Published online||21 October 2016|
Emerging opportunities: the internet, marketing and museums
1 BSc, MSc LIS-Museology, Dep. Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University. Greece
2 Assistant Prof. Dep. Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University, Greece
3 Assistant Professor, Dep. Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University, Greece
a Corresponding author: firstname.lastname@example.org
The tremendous impact of applying new technologies is obvious when it comes to museums. Internet forms an integral part of museums everyday life and decision making. Websites, online communities, social media, and mobile applications comprise elements of the modern museum’s digital self, which complements the real museum of permanent and temporary exhibitions, storage rooms, visitors’ facilities, laboratories and, most important, museum objects. This environment inevitably affects museum marketing strategies and creates relevant opportunities.
© The Authors, published by EDP Sciences, 2016
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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