Prominence of new Luxury car sales in Malaysia

Department of Business and Management, DRB-HICOM University of Automotive, DRB-HICOM, Automotive Complex, Peramujaya, Industrial Area, Pekan, Pahang. Malaysia.

^* Email: muneer_sultana@icam.edu.my ; roshnisaziz@gmail.com

Abstract

Contemporary customers purchase belongings to compensate themselves, to please mental requirements or to make themselves touch well. Up-to-date customers purchase belongings because they are luxurious. They purchase belongings to make a declaration, to show off their character or to increase their self-confidence. Extraordinary superior merchandises, decorative packing, high-class stock localities, high marketing limitations, luxurious upgrades, promotion operations, and brand terms are all the involvement to the developed charges of luxury things. Corporations make great reserves of these machineries in direction to mark their goods promptly identifiable and acquainted. Vehicle transportation is perhaps the utmost regularly recycled method of carriage. The luxury goods will mislay their scarcity and superiority features if they are not valued high. Luxury products are costly in comparative and complete relations. Luxury car is a marketing word for an automobile that delivers luxury — enjoyable or wanted features outside severe requirement — at augmented outlay. The period proposes a car with advanced superiority equipment, superior presentation, additional exact structure, luxury, advanced strategy, technically inventive contemporary, or structures that take an appearance, brand, status, or prestige, or any other ‘discretionary’ feature or amalgamation of them. In such a case a study of luxury car sales has been conducted in Malaysia. The primary facts have been collected through oral interviews with stalwarts of automotive industry. The secondary facts are composed from the 30th November 2014 of Sunday Star, newspaper. Outcome of the research study divulges that despite disparity in income and wealth of the ethnic people, there are more luxury cars sales in Malaysia.